Critter Pricker, the innovative raccoon deterrent company that gained national attention after appearing on Shark Tank, has been making waves in the pest control industry. With a unique product and a successful pitch on the show, many are curious about the company’s financial standing. In this blog post, we’ll dive into Critter Pricker’s net worth, its journey from a startup to a thriving business, and what the future holds for this enterprising company.
Who is Critter Pricker?
Critter Pricker is a company that specializes in producing a humane and effective raccoon deterrent. Plastic squares with sharp spikes, snapping together, form the product’s perimeter around trash cans, bird feeders, fences, and pool areas. We designed the spikes to deter raccoons and other small animals without harming them, as their sensitive paws prevent them from stepping on uncomfortable surfaces.
Who is the founder of Critter Pricker?
Joe Balistreri, a former pest control professional, is the founder of Critter Pricker. With years of experience dealing with raccoon-related issues, Balistreri saw a need for a product that could humanely and effectively deter these creatures. He spent time researching and developing the Critter Pricker, ensuring that it would be both customer-friendly and environmentally safe.
Attribute | Details |
---|---|
Founder | Joe Balistreri |
Product | Raccoon deterrent spikes |
Launch Year | 2017 |
Net Worth (2023) | Around $1 million |
Annual Revenue | Less than $1 million (2023) |
Sales Platforms | Website, Amazon |
Investor | Kevin O’Leary |
How was Critter Pricker’s Shark Tank pitch?
In Season 11, Episode 17, of Shark Tank, Joe Balistreri pitched his company, seeking $115,000 for a 15% stake in Critter Pricker. He demonstrated the product’s effectiveness and shared impressive sales figures, having sold $80,000 worth of product at the time of filming. Balistreri also mentioned that he had completely sold out of his inventory at a trade show just six weeks before his appearance on the show.
Attribute | Details |
---|---|
Entrepreneur | Joe Balistreri |
Business | Raccoon deterrent spikes |
Ask | $115,000 for 15% equity |
Result | $115,000 for 15% equity, plus $2.50 per unit royalty in perpetuity |
Shark | Kevin O’Leary |
Critter Pricker Shark Tank Update:
After hearing Balistreri’s pitch, the Sharks voiced concerns about potential liability issues and the risk of the spikes injuring pets or children. One by one, Mark Cuban, Barbara Corcoran, Daymond John, and Lori Greiner dropped out. However, Kevin O’Leary saw potential in the product and offered Balistreri $115,000 for 15% equity, plus a $2.50 per unit royalty in perpetuity. Balistreri accepted the deal, partnering with O’Leary to grow Critter Pricker.
What happened to Critter Pricker after Shark Tank?
Since appearing on Shark Tank, Critter Pricker has continued to grow and expand its reach. The company now offers pest control services in Illinois, Ohio, Massachusetts, and New York. Customers can purchase products directly from the Critter Pricker website, which also provides advice on deterring raccoons from their property.
Critter Pricker Net Worth:
Estimates place Critter Pricker’s net worth at around $1 million as of October 2023, with annual revenue coming in just under $1 million. The company’s valuation during the Shark Tank pitch was $766,600, and the deal with Kevin O’Leary brought in an additional $115,000 in investment capital.
Attribute | Details |
---|---|
Founder | Joe Balistreri |
Expertise | Pest management |
Accomplishments | Secured a deal on Shark Tank Season 11 |
Net Worth | Currently unavailable |
Critter Pricker Growth and Operations:
Critter Pricker has experienced steady growth since its inception in 2017. The company has expanded its service area and continues to innovate its product line to meet customer needs. While the founder’s net worth is not publicly available, the company’s success is a testament to Joe Balistreri’s vision and dedication.
Critter Pricker Marketing and Sales:
The Shark Tank appearance provided a significant boost to Critter Pricker’s visibility and sales. The company continues to market its products through its website, Amazon, and various trade shows. Pool companies have been one of Critter Pricker’s biggest customer segments, as the product effectively keeps raccoons from defecating in pool areas.
Attribute | Details |
---|---|
Ask | $115,000 for 15% equity |
Result | $115,000 for 15% equity, plus $2.50 per unit royalty in perpetuity |
Shark | Kevin O’Leary |
Product Details | Raccoon deterrent spikes |
Sales Performance | $80,000 in sales (as of the filming year) |
Critter Pricker Social Media Presence:
Critter Pricker maintains an active presence on social media platforms such as Facebook and Instagram. While their follower counts may not be as high as those of some other companies, this hasn’t hindered their overall success. The company focuses on providing valuable content and engaging with its audience to build brand loyalty and drive sales.
Critter Pricker Interesting Facts:
- Customers can create customized perimeters around various objects and areas with Critter Pricker’s modularly designed products.
- The company’s appearance on Shark Tank Season 11 was a turning point, leading to increased visibility and a partnership with Kevin O’Leary.
- Critter Pricker works to help prevent raccoon roundworm, a serious health concern that can spread through raccoon droppings.
What’s next for Critter Pricker?
As Critter Pricker continues to grow and expand, the company is likely to focus on developing new products, increasing its market share, and expanding its service area. With a proven track record of success and a partnership with Kevin O’Leary, Critter Pricker is well-positioned to become a leader in the pest control industry.
Final Words:
Critter Pricker’s journey from a startup to a successful company with a net worth of around $1 million is an inspiring tale of entrepreneurship and innovation. By addressing a common problem faced by homeowners and providing a humane solution, Joe Balistreri has built a thriving business that continues to grow. As the company expands its reach and product line, it’s clear that Critter Pricker has a bright future ahead of it.
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